Get an Early Read on Films and Trailers, Measure Campaign Effectiveness, and Predict Box Office Outcomes
Movie buzz doesn’t just happen. It needs to be fed. That’s why we created Canvs Movies — to give you an early, accurate, and actionable analysis of how films are performing. So you can make smarter and faster decisions about marketing and distribution. Armed with emotional insights, you’re in a stronger position to fuel the marketing messages that are driving viewership and engagement while jettisoning those that are not.
This syndicated product pulls in all of the social commentary about movie content on Facebook and YouTube. It segments out those with an emotional component and analyzes them for qualitative insights. For example, how did people feel about trailers, bonus videos, new fan content, talent, sequel announcements, or collaborations? Canvs tracks all movies for the past two years by way of studio-owned social properties across Facebook and YouTube.
Get an early read on how people feel about a just-released trailer or film.
Measure the effectiveness of ad campaigns in generating the intention to watch a film.
Predict box office outcomes for opening weekend and beyond.
Start Tracking Emotional Reactions Today
Canvs Movies is the emotion measurement solution that shows movie executives how their trailers, films, and campaigns are performing and why.
Tap the Pulse of Moviegoers
Traditional audience testing gives movie executives insight into what audiences 'say' they think about films and trailers. Canvs Movies pushes research further, revealing emotional insights that are missed by traditional polls, surveys, and focus groups. Our simple, streamlined solution shows you what fans think and feel about your films and trailers, even if you don’t directly ask them.
How to Optimize Trailers and Marketing Campaigns with Canvs Movies
Key Benefits of Canvs Movies
Get continuous and consistent emotional measurements and one-to-one comparisons.
Track emotional responses cross-platform. Display results with powerful visualizations.
Understand what’s special about your content in comparison to the industry at large.
Be among the first to discover trends that are generating strong Emotional Reactions among customers and fans.
Canvs provides you timely results that quickly lead to action. No more setup or complex searching.
Identify what’s working (and what isn’t) to optimize your marketing efforts.