Our mission is to empower a more empathic world

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We Measure Emotions So You Can Win

Canvs reads, interprets, and categorizes Emotional Reactions (ERs) in dialogue. Our patented technology understands how people feel, why they feel that way, and the business impact it creates. We’ve spent the better part of a decade fine tuning an accurate, automated emotional signal so you can take the guesswork out of understanding how your audience feels. 

Canvs provides an early, trusted read on how audiences are feeling about just-announced TV series ahead of receiving survey or focus group research.
— Benoit Landry, Senior Director, Program Research, NBCUniversal
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Our Products

You Know How Much, Now It’s Time to Find Out Why

By identifying and measuring emotions in any type of content, our products empower you to turn good data into great stories.


Know what audiences want, optimize promos, and sell more ads.

Process open-ended responses and Enjoy the freedom to ask better questions.

Win viewers and drive more engagement on Facebook Watch.


Pitch, optimize and report on advertising and branded content campaigns.

Get an early read on films and trailers, measure campaign effectiveness, and predict box office sales.  

Discover how readers feel about your current content, and plan to make more impact going forward.  


Custom integrations delivering emotional measurement when you want it, how you want it.

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Even If It's Not in Webster's

As linguistic anthropologists, we are fascinated by the diverse and ever-changing ways in which people express their emotions in words. Especially the elusive Gen Z and Millennial audiences who spend so much time in social and online conversation. Our quest to understand them drove us to develop our one-of-a-kind unnatural language processing engine, which recognizes trillions of words and expressions, including slang, acronyms, misspellings, and subtle nuances such as sarcasm and “shade.” In fact, 65% of the emotions we track aren’t even in the dictionary. 

Where other people and platforms just see nonsense and contradictions, Canvs hears audiences telling you exactly what they think and feel about your products and services. 

= Love

Our Team

Canvs is full of smart, driven people who are passionate about the role of emotions in our lives. We have guts and imagination, tempered with a healthy sense of humor. We are athletes and scientists, veterans, artists, and foodies. We are deeply curious about technology, and we’re content junkies. Our shared mission is to advance our understanding of human emotion.


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