We Measure Emotions So You Can Win
Canvs reads, interprets, and categorizes Emotional Reactions (ERs) in dialogue. Our patented technology understands how people feel, why they feel that way, and the business impact it creates. We’ve spent the better part of a decade fine tuning an accurate, automated emotional signal so you can take the guesswork out of understanding how your audience feels.
“Canvs provides an early, trusted read on how audiences are feeling about just-announced TV series ahead of receiving survey or focus group research.”
Our Products
You Know How Much, Now It’s Time to Find Out Why
By identifying and measuring emotions in any type of content, our products empower you to turn good data into great stories.
Know what audiences want, optimize promos, and sell more ads.
Process open-ended responses and Enjoy the freedom to ask better questions.
Win viewers and drive more engagement on Facebook Watch.
Pitch, optimize and report on advertising and branded content campaigns.
Get an early read on films and trailers, measure campaign effectiveness, and predict box office sales.
Discover how readers feel about your current content, and plan to make more impact going forward.
Custom integrations delivering emotional measurement when you want it, how you want it.
Even If It's Not in Webster's
As linguistic anthropologists, we are fascinated by the diverse and ever-changing ways in which people express their emotions in words. Especially the elusive Gen Z and Millennial audiences who spend so much time in social and online conversation. Our quest to understand them drove us to develop our one-of-a-kind unnatural language processing engine, which recognizes over 100 million words and expressions, including slang, acronyms, misspellings, and subtle nuances such as sarcasm and “shade.” In fact, 65% of the emotions we track aren’t even in the dictionary.
Where other people and platforms just see nonsense and contradictions, Canvs hears audiences telling you exactly what they think and feel about your products and services.
Our Team
Canvs is full of smart, driven people who are passionate about the role of emotions in our lives. We have guts and imagination, tempered with a healthy sense of humor. We are athletes and scientists, veterans, artists, and foodies. We are deeply curious about technology, and we’re content junkies. Our shared mission is to advance our understanding of human emotion.
Stay in Touch
See who and what is making an emotional impact this week.
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What's New
If you're attending NAB, make sure you stop by the Canvs Watch booth in the Facebook Watch Pavilion.
Why We Love to Watch TV Shows That Make Us Cry
Check out Jared Feldman's Media Insights & Engagement (MIE) keynote on open-ended responses and how Canvs plans on transforming the traditional market research industry.
Let's take an in-depth look at the Super Bowl ads that got people 'feeling the feels' on YouTube this year.
Founder & CEO Jared Feldman will address the attendees of the Media Insights & Engagement Conference in a keynote presentation on Tuesday, February 6th.
Join one of our two webinars next Thursday, February 15th — at either 1 PM EST or 4 PM EST — to learn all about Canvs Campaigns.
In late 2017, Canvs partnered with Georgetown University to determine how people’s emotions determine live viewership. The study found that Emotional Reactions (ERs) in response to talent (actors) and the show itself increase the following week’s live viewership.