Canvs FAQs

Canvs is a consumer feedback analytics platform that turns open-ended responses into structured insights you can act on. By revealing the emotions, themes, and drivers behind what people say, it helps teams move faster from feedback to decisions that shape strategy, improve customer experiences, and drive growth.

Canvs ingests open-ended text from virtually any source, including surveys, customer reviews, transcripts, community discussions, and social platforms. It processes all feedback consistently across touchpoints.

Canvs applies a patented emotion-measurement model that goes beyond simple sentiment, identifying nuanced emotional reactions with metrics like "Emotional Reaction" and "Reaction Rate."

The system continually updates its vocabulary—including slang and emojis—for accurate emotional alignment.

Most feedback analytics platforms stop at surface-level sentiment or topic extraction.

Canvs was built specifically to understand human emotion and nuance in open-ended feedback. It captures a richer emotional spectrum and connects it to themes, turning raw responses into structured, actionable insights. The result is faster analysis, clearer context, and a big-picture view of what customers truly mean so your team can make smarter decisions that drive real business impact.

Manual coding works, but it’s slow, inconsistent, and hard to scale. With Canvs, you get faster, more accurate analysis that adapts to language as customers actually use it including slang, emojis, and nuance. That means less time cleaning data and more time delivering insights that move the business forward.

Transparency is a core design principle. Every analysis can be traced back to the raw verbatims, and Canvs' AI is trained specifically for insights and research contexts.

This ensures confidence in outputs and allows teams to validate findings directly against source material.

Yes. Canvs accepts data from a wide range of sources including surveys, CRM systems, support transcripts, and social platforms.

Results can be easily exported into tools your teams already use including Excel and PowerPoint, so reporting workflows stay seamless and uninterrupted.

The platform continuously learns from data across industries and is designed to interpret evolving vocabulary, slang, and cultural references. This ensures that insights stay relevant and accurate even as customer language changes.

Canvs automates coding, theme detection, and feedback analysis, allowing teams to spend more time interpreting results and influencing strategic decisions.

For example, feedback analysis from open-ends can inform product design and innovation, ad testing optimization, or employee engagement programs, or product design decisions.

Dashboards often show “what” is happening but not “why.”

Canvs fills that gap by showing the drivers behind consumer behavior, which helps teams explain changes in key metrics and influence strategic decisions.

That’s completely normal. Trust is earned, not assumed. Our platform is transparent about how insights are generated, and you’re always in control of the analysis. You can trace findings back to the raw customer feedback, so nothing is hidden behind a “black box.” This way, your team can validate results and build confidence over time.