Customer Video: How Tillamook Accelerates Insights and Empathy

Real-World AI in Action:

How Tillamook Accelerates Insights and Empathy

                               https://vimeo.com/850112060/1d2aca06d3?share=copy

Tillamook is an innovative dairy brand with a mission to be the most consumer-centric dairy company in the world. Tillamook selected Canvs AI for the analysis of open-ended consumer feedback to better understand how their consumers feel and why.

Watch Tillamook Consumer & Market Insights Manager Olivia Zabrodsky showcase how the company uses Canvs and generative AI to unlock key consumer insights.

Canvs helps Tillamook:

• Deepen consumer empathy, which translates into 5X increased lifetime customer value.
• Boost market research team productivity by saving an average of 15 hours per week in analysis time.
• Take a narrative-first approach to research using AI Story Assist, a generative AI insights co-pilot for Canvs.

"Canvs has helped us with speed, accuracy, and ultimately that deeper empathy that we're really seeking as a team and as a brand."

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