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Insights Playbook: Unlocking the Voice of the Customer as a Competitive Advantage

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Every quarter, insights teams deliver reports packed with data including revenue trends, churn rates, satisfaction metrics. But what often goes missing is why those numbers move.

This playbook shows how modern insights teams can turn unstructured customer feedback into a strategic advantage using Canvs to connect emotion, insight, and impact at scale. Enjoy two bonus checklists to help you get started and operationalize the voice of the customer.

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