Leveraging the #1 Emerging Research Method to Generate Core Insights from Open-Ended Questions

GreenBook Webinar:

Leveraging the #1 Emerging Research Method to Generate Core Insights from Open-Ended Questions

                               https://vimeo.com/760375720

Insights & customer experience teams have the unique challenge of presenting a clear and timely view of consumer trends while navigating a fast-changing and dynamic environment. As a result, the do-it-yourself (DIY) research movement has rapidly taken over for brands on a mission to accelerate the pace of their research, and generate quick insights while still interpreting consumer feedback with empathy and nuance.

In fact, the 2022 Insights Practice GRIT Report found that DIY text analysis methods were the fastest growing and #1 emerging method for research buyers in the past year alone.

Join GreenBook’s Chief Advisor for Insights and Development, Lenny Murphy, and Canvs AI Founder & CEO, Jared Feldman, for an enlightening discussion about the most important trends in the consumer landscape leading into 2023 and how text analytics can be used to add more depth to your consumer insights.

                                               Learn More About Canvs