Masterclass with Flynn Wright

Unlocking Brand Strategy:
Driving Behavioral Research through Open-Ended Feedback Analysis

                                               https://vimeo.com/1076802180?share=copy                                                        

Unlocking Brand Strategy:
Driving Behavioral Research through Open-Ended Feedback Analysis

Discover how Flynn Wright harnesses Canvs AI to revolutionize consumer insights and drive strategic brand decisions. Join Trip Kucera, EVP of Marketing at Canvs AI, and Mike Irwin, Director of Consumer Insights at Flynn Wright, as they discuss transforming open-ended feedback into actionable insights that shape audience segmentation and product positioning. Gain firsthand insight into how Canvs AI enables Flynn Wright to capture nuanced consumer behaviors and preferences at scale. Tune in live for practical strategies to make unstructured feedback a cornerstone of your brand’s growth and innovation.