GreenBook Tech Showcase: Text Analytics for Brand Tracking

GreenBook Tech Showcase:

Text Analytics for Brand Tracking

                               https://vimeo.com/760377198

Brands are constantly working to understand their consumers, improve their products and services, and build strong brand equity. The open-ended questions in brand tracking studies are vital to capturing feedback without bias, especially when it comes to unaided awareness and perception, but difficult to efficiently analyze at scale. Canvs is the only text analytics solution built for tracking studies, allowing insights teams to unlock the full value of open ends for brand research. With Canvs, brands can track their consumer feedback over time and keep a pulse on their brand’s health, areas of improvement, and emotional engagement with consumers.

Join us to learn why open ends are critical in brand research and how our tracking capabilities are a game changer for brand insight teams analyzing consumer behavior over time.

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