Scapegoat or Superhero: Which Insights Team Will Come Out Ahead?

Anyone can drop data into AI and get an answer in seconds. But which answer makes you the professional who got it right, or the one caught defending a number you can’t back up?

We're putting that question to the test live.

Same data. Same questions. Two AIs: general-purpose and purpose-built. Then a marketing insights professional will pressure-test both sets of findings to see what actually holds up when the stakes are real and the questions get harder.

Because a fast answer isn't necessarily a defensible one, and when you're the person bringing that insight into the room, the distinction matters.

You'll learn how to:

• Spot where general-purpose AI holds up and where it can put your credibility at risk
• Know what makes an AI-generated insight defensible before you put your name behind it
• Ask the questions that expose the difference between a convincing answer and a reliable one
• Be the person who knows how to use AI with confidence, not the one left explaining where it went wrong

Register Here