The AI-Era Insights Leader: A 90-Day Playbook

The risk isn't that AI replaces your team. It's that the function gets quietly worked around.‍

Budgets are shifting. Headcount conversations are happening without you. CMOs are asking LLMs the questions they used to ask Insights. And generic AI on consumer feedback sounds plausible while being wrong in ways that are hard to catch.

The leader who moves first defines what the function looks like for everyone else.

Inside the playbook:

• The three roles in every Insights team - and which one AI collapses first
• A 30/60/90 framework to restructure without a reorg or budget request
• How to run the pilot so the proof is yours, not a vendor's
• The Phase 3 project that resets how the C-suite sees the function
• How Fruit of the Loom is running this transition right now

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